Latest Articles

Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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I Can't Ask My Friends for Money!

January 2013
By: Ron Haas
"The holy passion of Friendship is of so sweet and steady and loyal and enduring a nature that it will last through a whole lifetime, if not asked to lend money." Mark Twain in Pudd'nhead Wilson's CalendarMark Twain captured the inner fear of almost every non-profit board member. "I know our ministr...
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The Favor of God

January 2013
By: Mark Hiehle
All of us have things or places that we consider our favorites. We say we have a favorite dessert, restaurant, vacation spot, or book. These things are considered our favorites because we prefer them over another. It is interesting to see the term favor, favored, and favoritism in Scripture. In Luke...
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Providing Medically Accurate Information Regarding Emergency Contraception

January 2013
By: Thomas Glessner and Audrey Stout
Women today seek answers and help via Internet searches when they think they may be pregnant or have had unprotected sex. Therefore, the websites of Pregnancy Resource Medical Clinics (PRMCs) are critical in reaching those women before they seek others, such as Planned Parenthood, that will steer th...
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