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Entries for the 'Advertising' Category

Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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Marketing 101: Text "book" Education

October 2012
By: Jerry Thacker
SOME TEENAGERS TEXT BETWEEN 3,000 AND 15,000 TIMES PER MONTH.Recently I had the privilege of conducting marketing research in a number of cities with people from more than five states in attendance. One of the discussions we had was about the use of text messaging by Gen X and Gen Y people. Some of ...
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ALERT: Watch Out For Renewed Media Attacks

October 2012
By: Thomas Glessner
Another round of media attacks against Pregnancy Resource Centers (PRCs) is making its appearance via Al Jazeera media. It can be found at http://thecrisisproject.org/. In this "investigation," reporters went undercover to several PRCs and secretly videotaped counseling sessions. We encourage you to...
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Faith vs. Fear: Facing Fearful Mindsets

April 2011
By: Sydna Massé
For the righteous will never be moved; he will be remembered forever. He is not afraid of bad news; his heart is firm, trusting in the LORD. His heart is steady; he will not be afraid, until he looks in triumph on his adversaries. Psalm 112:6-8 "You've placed our center in great harm! HOW COULD Y...
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MARKETING 101: Communicating with Today's Digital Citizens

January 2011
By: Jerry Thacker
If you were born before 1992, you'll want to read this article. In fact, you need to read this article. Why? Because you may be using communication tools that make no sense to your current clients. They may look the same as people born before that year, but in reality they are much, much different. ...
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Staying Connected: Social Networking for Center Success! By Caroline Rhoads

January 2011
By: Caroline Rhoads
Ten years ago no one had ever heard of the concept of "social networking." The Internet changed advertising forever by providing us with wonderful networking tools like Facebook, Twitter, MySpace, and blogging. Just four years ago, students were the only ones to have a Facebook account. Today most A...
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