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Entries for the 'Marketing' Category

Reaching more clients

June 2018
By: Mike Brady
A young woman’s constant companion these days is her cell phone. She knows how to work it well. Restaurant? “Let me pull up their menu, and their reviews.” Shopping? “They’re closed right now. It’s on their website.” But will they ever go to your center&rsqu...
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EnCOURAGE one another

January 2018
By: Michele D. Shoun
Pregnancy care centers are in the business of encouragement. Their stock in trade is reaching out to women who are being encouraged (or forced) to abort their babies. Indeed, if ever there was a misuse of the word “encourage” it’s in connection with taking an easy way out!  W...
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Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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Marketing 101: Text "book" Education

October 2012
By: Jerry Thacker
SOME TEENAGERS TEXT BETWEEN 3,000 AND 15,000 TIMES PER MONTH.Recently I had the privilege of conducting marketing research in a number of cities with people from more than five states in attendance. One of the discussions we had was about the use of text messaging by Gen X and Gen Y people. Some of ...
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Marketing 101: Different Strokes for Different Folks

July 2012
By: Jerry Thacker
Keeping in touch with those who come through your door is something that doesn't have to be difficult. One way to maintain a better connection with clients, volunteers, board members, and friends is by planning the type and frequency of your messages. Utilize a communications preference capture m...
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Marketing 101: The Mobile Wave

April 2012
By: Jerry Thacker
Get ready for! According to industry experts, the next big wave in personal digital communications will involve doing almost everything on a Smartphone; that is, one that is more like a computer in a tiny package. THE NEXT BIG WAVE IN PERSONAL DIGITAL COMMUNICATIONS WILL INVOLVE DOING A...
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