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Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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Marketing 101: Text "book" Education

October 2012
By: Jerry Thacker
SOME TEENAGERS TEXT BETWEEN 3,000 AND 15,000 TIMES PER MONTH.Recently I had the privilege of conducting marketing research in a number of cities with people from more than five states in attendance. One of the discussions we had was about the use of text messaging by Gen X and Gen Y people. Some of ...
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Marketing 101: Different Strokes for Different Folks

July 2012
By: Jerry Thacker
Keeping in touch with those who come through your door is something that doesn't have to be difficult. One way to maintain a better connection with clients, volunteers, board members, and friends is by planning the type and frequency of your messages. Utilize a communications preference capture m...
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Marketing 101: The Mobile Wave

April 2012
By: Jerry Thacker
Get ready for! According to industry experts, the next big wave in personal digital communications will involve doing almost everything on a Smartphone; that is, one that is more like a computer in a tiny package. THE NEXT BIG WAVE IN PERSONAL DIGITAL COMMUNICATIONS WILL INVOLVE DOING A...
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Marketing 101: The Cell Phone

January 2012
By: Jerry Thacker
While here in the United States the number of computers still outstrips the number of cell phones, in the rest of the world it is not that way. Of the 7 billion people in the world, a whopping 4.1 billion are now wirelessly connected. In many foreign countries, this means that the only Internet conn...
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It's That Time Again — Back to School

October 2011
By: Sherry Camelleri
Parents have been busy securing school supply lists, organizing clothing, and shopping for necessary items to prepare their children for a new school year. Activity forms must be completed and special equipment purchased. Perhaps a basic physical and proof of insurance coverage along with registrati...
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