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Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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Marketing 101: Text "book" Education

October 2012
By: Jerry Thacker
SOME TEENAGERS TEXT BETWEEN 3,000 AND 15,000 TIMES PER MONTH.Recently I had the privilege of conducting marketing research in a number of cities with people from more than five states in attendance. One of the discussions we had was about the use of text messaging by Gen X and Gen Y people. Some of ...
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ALERT: Watch Out For Renewed Media Attacks

October 2012
By: Thomas Glessner
Another round of media attacks against Pregnancy Resource Centers (PRCs) is making its appearance via Al Jazeera media. It can be found at http://thecrisisproject.org/. In this "investigation," reporters went undercover to several PRCs and secretly videotaped counseling sessions. We encourage you to...
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Marketing 101: The Mobile Wave

April 2012
By: Jerry Thacker
Get ready for! According to industry experts, the next big wave in personal digital communications will involve doing almost everything on a Smartphone; that is, one that is more like a computer in a tiny package. THE NEXT BIG WAVE IN PERSONAL DIGITAL COMMUNICATIONS WILL INVOLVE DOING A...
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Marketing 101: The Cell Phone

January 2012
By: Jerry Thacker
While here in the United States the number of computers still outstrips the number of cell phones, in the rest of the world it is not that way. Of the 7 billion people in the world, a whopping 4.1 billion are now wirelessly connected. In many foreign countries, this means that the only Internet conn...
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Marketing 101: Speaking the Same Language

October 2011
By: Jerry Thacker
Did you ever talk to someone and wonder if you were getting through? I've had that thought—especially when I've conducted a series of training events in a foreign country. Communication depends a great deal on having a common base for reference since words are merely symbols for concepts. In m...
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