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Entries for the 'Media' Category

EnCOURAGE one another

January 2018
By: Michele D. Shoun
Pregnancy care centers are in the business of encouragement. Their stock in trade is reaching out to women who are being encouraged (or forced) to abort their babies. Indeed, if ever there was a misuse of the word “encourage” it’s in connection with taking an easy way out!  W...
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What to do when protesters show up

September 2017
By: Michele D. Shoun
Plans for the September 9 walk were proceeding smoothly, and then Shelly Burkhart, executive director at HerChoice (formerly Bowling Green Pregnancy Services) experienced a moment of panic. A coworker had learned through social media that a local pro-choice group planned show up at the center to pro...
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Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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Marketing 101: Text "book" Education

October 2012
By: Jerry Thacker
SOME TEENAGERS TEXT BETWEEN 3,000 AND 15,000 TIMES PER MONTH.Recently I had the privilege of conducting marketing research in a number of cities with people from more than five states in attendance. One of the discussions we had was about the use of text messaging by Gen X and Gen Y people. Some of ...
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ALERT: Watch Out For Renewed Media Attacks

October 2012
By: Thomas Glessner
Another round of media attacks against Pregnancy Resource Centers (PRCs) is making its appearance via Al Jazeera media. It can be found at http://thecrisisproject.org/. In this "investigation," reporters went undercover to several PRCs and secretly videotaped counseling sessions. We encourage you to...
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Marketing 101: The Mobile Wave

April 2012
By: Jerry Thacker
Get ready for! According to industry experts, the next big wave in personal digital communications will involve doing almost everything on a Smartphone; that is, one that is more like a computer in a tiny package. THE NEXT BIG WAVE IN PERSONAL DIGITAL COMMUNICATIONS WILL INVOLVE DOING A...
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