Volume 12 - Number 4 Fall 2011 In this issue... Front and Center By Jerry Thacker Centerboard: Stepping up to the Challenge By Tom Lothamer Project 180 Helps Kids Make a Turn for the Better! By Lori Hatcher Pregnancy Centers and the Local Church: Partners in Life or Adversaries in Ministry? — Part 3 By Elaine Ham Dream to Vision to Reality By Pat Stonestreet ARIN: Abortion Recovery InterNational By Stacy l. Massey It's That Time Again — Back to School By Sherry Camelleri Preparation for Future Attacks in the Upcoming 2012 Legislative Sessions By Thomas A. Glessner, J.D. Walking by Faith Toward Adoption By Mark Hiehle Fishing for Foundations By Ron Haas Marketing 101: Speaking the Same Language By Jerry Thacker Print Entire Issue MARKETING 101 Speaking the Same Language By Jerry Thacker Did you ever talk to someone and wonder if you were getting through? I've had that thought—especially when I've conducted a series of training events in a foreign country. Communication depends a great deal on having a common base for reference since words are merely symbols for concepts. In my study recently, I ran across a great chart to help us understand how the same words can mean different things to people of two different generations. WORD YOUR UNDERSTANDING (Adult Culture) POSTMODERN UNDERSTANDING (Youth Culture) Tolerance Accepting others without agreeing with or sharing their beliefs or lifestyle choices. Accepting that each individual's beliefs, values, lifestyles, and truth claims are equal. Respect Giving due consideration to others' beliefs and lifestyle choices without necessarily approving them. Wholeheartedly approving of others' beliefs or lifestyle choices. Acceptance Embracing people for who they are, not necessarily for what they say or do. Endorsing and even praising others for their beliefs and lifestyle choices. Moral Judgments Certain things are morally right and wrong as determined by God. We have no right to judge another person's view or behavior. Personal Preference Preferences of color, food, clothing style, hobbies, etc., are personally determined. Preferences of sexual behaviors, value systems, and beliefs are personally determined. Personal Rights Everyone has the right to be treated justly under the law. Everyone has the right to do what he or she believes is best for himself or herself. Freedom Being free to do what you know you ought to do. Being able to do anything you want to do. Truth An absolute standard of right and wrong. Whatever is right for you. McDowell, J., and Bellis, D. (2005) The Last Christian Generation, Green Key Books, Holiday FL., 22-23 You might want to consider this a bit as you seek to communicate and minister to what I now call the "pre-Christian" youth culture (people whom God has not yet called to Himself). Yes, words are just communication symbols, but if you are talking to someone who defines them differently, the Gospel message may not be clearly understood either. Jerry Thacker, B.A., M.A., is President of Right Ideas, Inc., and Publisher of At the Center. He can be reached at contact@rightideas.us.