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In this issue...

Front & Center:
A Message from
the Publisher

Your Special
Assignment

Teens Take
"Center" Stage

The Language
of Life vs.
the Language
of Choice

How to Talk
with Clients
About the
Abortion Pill
RU-486

Growing In
God's Grace

A Fundraising
Power Tool

Please,
Help Me

Teens and STDs

Marketing 101:
Elements of a
Good Newsletter
Design

 

 

 

 

 

Marketing 101: Effective Newsletters

by Jerry Thacker

Color communicates. Use it if you can afford to do it. Remember, PEOPLE make news.

  • Create a masthead that is consistent in each issue.
  • Headlines, titles, and captions are concise and inviting.
  • Variety in color, layout, and graphics.

  • A copy and design formula that is followed in each issue.
  • Upbeat, positive look and friendly design to invite readership.

People write checks based upon how well they are informed about your center.




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