Volume 3 - Number 1 - Winter 2002 |
Front & Center
By Jerry Thacker
Yellow Pages Advertising for the Novice
By Marjori Masitto Krause
How do clients find your center? Information about your center can be right at their fingertips if you put it in the yellow pages. Here's a checklist that will help you place an ad.
The Perilous Pursuits of Stem Cell Research
By Mark B. Blocher
When proponents of stem cell research speak enthusiastically of the possibility to end pain and suffering with new cures, it can be difficult to argue against research that seems to have such potential. But proponents are not telling the whole story.
Responding to NARAL's Attacks
By Thomas A. Glessner
The National Abortion Rights Action League is mounting a new campaign against pregnancy help centers all over the country. Will your center be targeted? Find out what methods of attack NARAL has designed and what your center needs to do to prepare.
Learning to Love
By Debra O'Leary
We are commanded to love. Properly motivated, spiritual love brings joy; yet love is more than a feeling. It's work and sacrifice, but it is truly satisfying. In counseling others, we need to love, but we also need to teach our clients to love.
Nickel-and-Diming It for Life
By Dinah Monahan
Have you been looking for a new fundraising idea? Here's a fundraiser that seemed to take on a life of its own. If you mix in a little competition, everyone will want to participate in this fundraiser.
The Joys of Fundraising
By M. Thomas Lothamer, with Michele D. Shoun
A solid resource development program will take your eyes off the bottom line and give you a new perspective of the process of developing a wider array of resources.
Choices!
By Laura Baker
Making good choices is hard enough when one is motivated to do the right thing, but when one is in rebellion against God, it's impossible.
Marketing 101
By Jerry Thacker
Much of what we communicate is conveyed through sound. Here are some ways to assess what sort of sonic impressions your center is making and some ways to use audio media to your advantage.
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