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Marketing 101: Elements of a Good Newsletter Design

April 2001
By: Jerry Thacker
Effective Newsletters

Color communicates. Use it if you can afford to do it. Remember, PEOPLE make news.

*Create a masthead that is consistent in each issue.
*Headlines, titles, and captions are concise and inviting.
*Variety in color, layout, and graphics.

*A copy and design formula that is followed in each issue.
*Upbeat, positive look and friendly design to invite readership.

People write checks based upon how well they are informed about your center.

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