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MARKETING 101: Spiral Wishing Wells

January 2010
By: Jerry Thacker
Every pregnancy care center needs to raise money. Sometimes an annual appeal at a banquet or a golf tournament or the monthly gifts that people contribute and the gifts of concerned churches and businessmen are enough to put a foundation under the ministry. However, most of the centers I've encountered throughout the 10 years of At The Center never have enough money to do all the good that they wish to do. Some have had great success with the baby bottle fund raising project we've described in our magazine on numerous occasions. Wouldn't it be nice if there were more types of passive fund raising projects that could help you raise ministry funds?

Recently I was directed to a website that has a unique product that has already helped raise more than $200 million in COINS. I'll post the link at the bottom of this brief article so you can go on their website and take a look. It's a variation of the baby bottle idea that can help your center take advantage of the estimated more than $50 lying around each household in change in jars, bottles and piggy banks. It's called the Spiral Wishing Well and bills itself as "The most profitable fund raising device of all time." The well is a coin funnel with built-in ramps that allow contributors to slide in their coins and watch them spiral around and around until they finally drop into the collection device at the bottom. It's fun to watch and just begs the donor to put in more.

Several different sizes of Spiral Wishing Wells are available, and there are matching grant monies to help you obtain them. There's even a toy well for the kids to play with at home. Take advantage of the relationships you've built up with merchants and other institutions in your community and place several of these exciting fund-raising products around your community. When you visit the website below, especially look at the Customer Reviews section for ideas on where you might place Spiral Wishing Wells. Follow the following web link to learn more about the Spiral Wishing Well products:

Jerry Thacker, B.A., M.A., is President of Right Ideas, Inc., and Publisher of At the Center. He can be reached at

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