Browse Articles

Marketing 101: The Mobile Wave

April 2012
By: Jerry Thacker
Get ready for! According to industry experts, the next big wave in personal digital communications will involve doing almost everything on a Smartphone; that is, one that is more like a computer in a tiny package.

THE NEXT BIG WAVE IN PERSONAL DIGITAL COMMUNICATIONS WILL INVOLVE DOING ALMOST EVERYTHING ON A SMARTPHONE.


Many of you were intrigued with the last article I wrote about this current and coming trend and have inquired as to how we get ready to use it for Kingdom purposes. So, we've put together a list of books that will help you gather the resources to be prepared. Here is the short list from my dozens of books on the subject of digital/distance learning. Remember, you can buy used copies of many books on Amazon.com or at abebooks.com. And don't forget, "Leaders Are Readers!"

Reading List (In Order of Importance):

Christensen, C., Horn, M., Johnson, C. (2008). Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns. McGraw Hill, New York, NY. 10+

Jukes, I., McCain, T., Crockett, L. (2010). Understanding the Digital Generation: Teaching and Learning in the New Digital Landscape, 21st Century Fluency Project/Corwin, Kelowna, BC, Canada, forward, 2+

Collins, A., Halverson, R. (2009). Rethinking Education In The Age Of Technology, Teachers College Press, New York, NY 4+

Moe. T., Chubb, J. (2009). Liberating Learning: Technology, Politics, and the Future of American Education, Jossey-Bass, San Francisco, CA, 65, 149.

Dyer, J. (2011) From the Garden to the City: the Redeeming and Corrupting Power of Technology, Kregel, Grand Rapids MI, 84-97

Vander Ark, T. (2012) Getting Smart: How Digital Learning Is Changing the World, Wiley, San Francisco, CA.

Chen, B. (2011) Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future—and Locked Us In, De Capo/Perseus, Cambridge, MA

Murray, D. (2010) God's Technology: Training our Children to use Technology to God's Glory. Prod. Derek Navel. [DVD] HeadHeartHand.org.



Jerry Thacker, B.A., M.A., is President of Right Ideas, Inc., and Publisher of At the Center. He can be reached at contact@rightideas.us.



All text and images in this web site Copyright © 2000-2019 by Life Matters Worldwide.
Your comments on this publication are always welcome and can help us make future issues even better.
PO Box 3158, Grand Rapids, MI 49501
Contact Us
Phone: 1-800-968-6086
Login