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Marketing 101: The Mobile Wave

April 2012
By: Jerry Thacker
Get ready for! According to industry experts, the next big wave in personal digital communications will involve doing almost everything on a Smartphone; that is, one that is more like a computer in a tiny package.


Many of you were intrigued with the last article I wrote about this current and coming trend and have inquired as to how we get ready to use it for Kingdom purposes. So, we've put together a list of books that will help you gather the resources to be prepared. Here is the short list from my dozens of books on the subject of digital/distance learning. Remember, you can buy used copies of many books on or at And don't forget, "Leaders Are Readers!"

Reading List (In Order of Importance):

Christensen, C., Horn, M., Johnson, C. (2008). Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns. McGraw Hill, New York, NY. 10+

Jukes, I., McCain, T., Crockett, L. (2010). Understanding the Digital Generation: Teaching and Learning in the New Digital Landscape, 21st Century Fluency Project/Corwin, Kelowna, BC, Canada, forward, 2+

Collins, A., Halverson, R. (2009). Rethinking Education In The Age Of Technology, Teachers College Press, New York, NY 4+

Moe. T., Chubb, J. (2009). Liberating Learning: Technology, Politics, and the Future of American Education, Jossey-Bass, San Francisco, CA, 65, 149.

Dyer, J. (2011) From the Garden to the City: the Redeeming and Corrupting Power of Technology, Kregel, Grand Rapids MI, 84-97

Vander Ark, T. (2012) Getting Smart: How Digital Learning Is Changing the World, Wiley, San Francisco, CA.

Chen, B. (2011) Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future—and Locked Us In, De Capo/Perseus, Cambridge, MA

Murray, D. (2010) God's Technology: Training our Children to use Technology to God's Glory. Prod. Derek Navel. [DVD]

Jerry Thacker, B.A., M.A., is President of Right Ideas, Inc., and Publisher of At the Center. He can be reached at

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