Entries for January 2000
By: Carol Everett
Television ads may offer the one best hope to reach our primary market at a crucial point in time.
For years I searched for something that would reduce and, finally, end abortion. As a woman who understands the pain of abortion, both as a consumer and a provider, I wanted to establish contact with ...
By: Jerry Thacker
For many people, "marketing" means "advertising and promotion." However, marketing is more than that. It involves building a relationship with another person -- someone for whom a service or product is procured.
Today, consumers expect to be able to choose from among several options when seeking a ...
By: A. A. Baker
The probability of your proposal's getting any attention at all is minimal -- unless you have an edge.
Here we are at a typical board meeting of the average non-profit organization. As usual, the need for more funding is near the top of the agenda. Then someone makes a statement that is predictable...