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Entries for January 2011

MARKETING 101: Communicating with Today's Digital Citizens

January 2011
By: Jerry Thacker
If you were born before 1992, you'll want to read this article. In fact, you need to read this article. Why? Because you may be using communication tools that make no sense to your current clients. They may look the same as people born before that year, but in reality they are much, much different. ...
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Bang for the Buck

January 2011
By: Ron Haas
In tough economic times, nonprofit organizations scour their budgets looking for any possible place to trim a few dollars. Even though the old adage reminds us that, "It takes money to make money," executive directors and board members often debate the return on investment of the ministry's developm...
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Terror On A Steep Slope

January 2011
By: Mark Hiehle
I recently heard well-known Pastor Chuck Swindoll share a story from the Los Angeles Times that recounted what happened to J. Rathman as he was hunting near Red Bluff. As Mr. Rathman climbed a ledge on the slope of a rocky gorge and raised his head to look over the ledge, he caught movement near the...
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Protecting Minors Who Are Being Forced to Abort

January 2011
By: Anne O'Connor
More and more pregnancy care centers are dealing with situations where a pregnant minor does not want to have an abortion, but her parents are pressuring her to get one. Many daughters feel coerced against their will by their parents to choose abortion. PCCs need to support the minor in her decision...
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Staying Connected: Social Networking for Center Success! By Caroline Rhoads

January 2011
By: Caroline Rhoads
Ten years ago no one had ever heard of the concept of "social networking." The Internet changed advertising forever by providing us with wonderful networking tools like Facebook, Twitter, MySpace, and blogging. Just four years ago, students were the only ones to have a Facebook account. Today most A...
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A Sure Foundation

January 2011
By: Pat Stonestreet
For eleven years, I served as the executive director of a small, yet growing pregnancy center in Northern Virginia. I came to the position with little experience in administration and even less in the pro-life ministry. I left with a wealth of knowledge in both areas and discovered five foundational...
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