When most people think of a brand, they immediately think of products like cola drinks, diapers, or coffee. But a brand is so much more than that. Research tells us that branding a product or service helps simplify consumer decision making and conjures up associations that are emotional, evaluative,...

We just received our ultrasound machine through the Focus on the Family Option Ultrasound Program (OUP). A big part of the process was to review our existing Policies and Procedures and to write new ones for the medical program. Our P&P book went from thirty pages to one-half inch thick!When I start...

Adoption is one of the important resources available in the ministry to women and men who face crisis pregnancies. While it may not be the optimal choice for all, it certainly provides the right option for many. If we consider the biblical pattern of adoption, we can draw a parallel to crisis pregna...

Because our crisis pregnancy center is located in the heart of the city, the majority of our clients or their parents are among the working poor. Serving in this setting has been a challenge as well as an opportunity to have my faith increased.Recently while reading Matthew 25:31-46, several thought...

You are standing in front of a classroom full of teens. Most of the teens look you over like a new piece of furniture, wondering how well you'll fit in the room. Inevitably there is at least one student whose body language says it all. We all know him. The student that sits in the back of the class,...