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Entries for October 2007

Marketing 101: Magnetic Ovals

October 2007
By: Jerry Thacker
When I'm driving down the road, I try to notice bumper stickers andon cars. Some contain messages that are cute. Some say things that are best left unsaid. But some are interesting to read because I find myself looking at the individual in the car when I pass them and trying to imagine the message b...
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At the Rural Center: Our Urban Rural Center

October 2007
By: Dinah Monahan
If you heard of a city where the murder rate was the highest in the country per capita, the suicide rate was 1,700 percent higher than the national average, where almost all births are to single, teen mothers, and where there is a 70 percent jobless rate, you would probably think of an inner city, d...
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Evangelism: The Core of the Pregnancy Resource Center/Clinic Ministry

October 2007
By: Thomas Glessner and Anne O'Connor
Pregnancy Resource Centers/Clinics exist to provide alternatives to abortion and provide life-affirming choices to abortion-minded and abortion-vulnerable women. At the core of this mission is also the need to present to clientele the message of the gospel. Every client/patient of a PRC has a deep s...
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When Trouble Comes

October 2007
By: Mark Hiehle
Some time ago, I heard Pastor Tony Evans reminisce about growing up and having his favorite shows interrupted by a test. When I heard him say that, I thought of my time during and after college when I worked in radio as both an announcer and in sales. As I would come into the studio, I would sometim...
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Celebrating Sanctity of Life

October 2007
By: Shana Schutte
You're passionate about the sanctity of human life. You've held children who would've never had the chance to sing, dance, or laugh without intervention from your center. You've been moved by stories from expectant mothers, and you long to share your love for human life with your community and its c...
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Where Are All the Clients?

October 2007
By: Rita Williams
I was recently hired as a temporary consultant at the Crisis Pregnancy Center in Reno, Nevada. Steve Wren, Executive Director, thought it would be a good idea to put together a marketing plan to reach our community. Steve felt that although many people knew there is a crisis pregnancy center in Reno...
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