Planned Parenthood's recent announcement that it will build what are, in essence, 'big box' abortion clinics in many major cities should cause every center to reevaluate its own marketing program. The four P's of marketing (Product, Place, Price, and Promotion) have never been more important. Sta...

When you are in a position of leadership, you learn one thing quickly. You become a target. People don't like your decisions; they take offense because you didn't say something quite right, or they just snipe at you. It is sad, but it is human nature. It is not that leaders should be considered a...

The answer to 'Can I get an appointment for an abortion?' is never no. The scariest phone call anyone working at a pregnancy center can receive is the one inquiring about an abortion. You know the person on the other end has only one intent and that is to find a way to get an abortion. Many pregn...

Dear Sweetheart, I picked out a little pink sweater for you today. It has lace around the throat and sleeves. If only I could see you in it right now, all dolled up. I stood there in the store and got lost in thought for a while. I could picture you running around, playing with the stuffed bunnie...

A major donor looked the new executive director in the eyes, pointed his finger, and scolded, "Don't ever forget to thank your donors." Wow, that should get your attention. The donor had given a sizeable gift, and unfortunately the former director had neglected to say, "Thanks." Forget your keys,...