Social media has taken over the Internet world like a storm. A true tsunami has crashed upon all websites that exist. The critical paradigm shift from a static to an interactive site came about as we moved from the 1990s to the 2000s. But over the past decade, new ideas have taken over the web&mdash...

Pregnancy care center leaders regularly respond to this column, and often their comments and questions lead me to the subject for the next article. That's what happened this time. A director wrote: I enjoyed your web article in the At the Center magazine concerning who's the boss when it comes to...

As the recession continues unabated, there has never been a time when the services of a pregnancy care center are more needed. Statistics tell us that during recessions, the number of baby births goes down as people put off having children. Add to this the most pro-abortion President and administrat...

Twelve years ago I started a tiny little center that was a half a room in a building shared with another ministry. I was the receptionist, client advocate, and director—and the cleaning lady also. Never, in my wildest dreams could I have imagined what God was going to do with our ministry. Nev...

is a complex issue and should be the focus of all our counseling at a pregnancy care center. To focus just on feelings and experience is not getting to the root of the issue with our clients, even though this is a common approach within many centers, much like we see in pop psychology. According to ...

In the Fall 2008 ATC Centerboard article, I focused on the subject of prayer as being a key ingredient in our walk with the Lord and the pursuit of successful board governance. Recently I came across this study note from the Life Application Bible (Mark 9:29) that really spoke to my heart: Prayer...

Planned Parenthood's recent announcement that it will build what are, in essence, 'big box' abortion clinics in many major cities should cause every center to reevaluate its own marketing program. The four P's of marketing (Product, Place, Price, and Promotion) have never been more important. Sta...

When you are in a position of leadership, you learn one thing quickly. You become a target. People don't like your decisions; they take offense because you didn't say something quite right, or they just snipe at you. It is sad, but it is human nature. It is not that leaders should be considered a...