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Entries for the 'Advertising' Category

MARKETING 101: Communicating with Today's Digital Citizens

January 2011
By: Jerry Thacker
If you were born before 1992, you'll want to read this article. In fact, you need to read this article. Why? Because you may be using communication tools that make no sense to your current clients. They may look the same as people born before that year, but in reality they are much, much different. ...
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Staying Connected: Social Networking for Center Success!

January 2011
By: Caroline Rhoads
Ten years ago no one had ever heard of the concept of "social networking." The Internet changed advertising forever by providing us with wonderful networking tools like Facebook, Twitter, MySpace, and blogging. Just four years ago, students were the only ones to have a Facebook account. Today most A...
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Marketing 101: Community Redefined - Social Networks

July 2010
By: Jerry Thacker
Not long ago, I taught some courses at a local state university as an adjunct professor. Now, mind you, it had been 27 years since I had been in the classroom, so I wondered just what I would find. My previous experience had been teaching at a Christian university; this school was the exact opposite...
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Are You Obtaining Words, Graphics, and Pictures Legally?

April 2010
By: Amanda Naugle and Jerry Thacker
Patty was working on the center's monthly newsletter. In desperate need of that perfect baby picture for the front cover, she ventured onto the Internet. The pregnancy resource center where she volunteered had limited financial resources. While she did not have problems obtaining copy because there ...
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MARKETING 101: Spiral Wishing Wells

January 2010
By: Jerry Thacker
Every pregnancy care center needs to raise money. Sometimes an annual appeal at a banquet or a golf tournament or the monthly gifts that people contribute and the gifts of concerned churches and businessmen are enough to put a foundation under the ministry. However, most of the centers I've encounte...
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TECH ADVICE: Polls Show Users Want Privacy

January 2010
By: Ken Freeman
A Harris Poll found that a six in ten majority (59 percent) are not comfortable when websites like Google, Yahoo! and Microsoft (MSN) use information about a person's online activity to tailor advertisements or content based on a person's hobbies or interests [Harris Interactive, 2008]. Supporting d...
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