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Entries for the 'Advertising' Category

Changing Who We Are A Marketing Plan or a Marriage Proposal?

January 2010
By: David Whitaker
One of the functions of an Executive Director/CEO of a pregnancy center is venturing into the community to tell people about our ministry. Every not-for-profit organization faces the challenge of getting information about its specific services to its targeted customers. Agencies spend billions of do...
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TECH ADVICE: Teens and Social Media Use

October 2009
By: Ken Freeman
According to the PBS article "Media Shift" there is a fundamental shift occurring that will influence who visits your center and how they find your center History Social networking online has been around since the late '90s and the rise of Friendster.com. Blogs have been around since the late '90s...
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Marketing 101: It's a Sign

July 2009
By: Jerry Thacker
As you travel down most highways, billboards line the side of the road. With the recession rocking along, you've probably noticed that some of the billboards in your area are blank. There's never been a better time to 'bargain' for advertising rates! A billboard used properly can be an effective adv...
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FRONT AND CENTER

July 2009
By: Jerry Thacker
As the recession continues unabated, there has never been a time when the services of a pregnancy care center are more needed. Statistics tell us that during recessions, the number of baby births goes down as people put off having children. Add to this the most pro-abortion President and administrat...
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MARKETING 101: Freebay

April 2009
By: Jerry Thacker
You've heard of EBay; why not hold a FREEbay? You want to let people know about your services. You've printed and handed out referral cards. You've let appropriate social services agencies know. You've even advertised with billboards and on Christian radio. Here's an idea you might want to implem...
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AT THE COLLEGE TOWN CENTER: Saying Hello

April 2009
By: Marcia Warmkessel
I have served as a center executive director and client services director for 13 years in a small college town pregnancy resource center. Client outreach is my hearts' work, and I have returned to that role recently. A center like ours has the rural center blessings and challenges as well as an obvi...
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