Truthful lips endure forever, but a lying tongue is but for a moment. Deceit is in the heart of those who devise evil, but those who plan peace have joy. No ill befalls the righteous, but the wicked are filled with trouble (Proverbs 12:19-21). One of the most common questions I hear from pregnanc...

I have served as a center executive director and client services director for 13 years in a small college town pregnancy resource center. Client outreach is my hearts' work, and I have returned to that role recently. A center like ours has the rural center blessings and challenges as well as an obvi...

In the 1950s, if you were counseling an abortion-minded woman, you would probably appeal to her sense of morality. Abortion is illegal. Abortion kills your baby. Simply put, abortion is wrong. Much has changed in five decades. Now, abortion is not only legal, but also staunchly protected by the n...

is a complex issue and should be the focus of all our counseling at a pregnancy care center. To focus just on feelings and experience is not getting to the root of the issue with our clients, even though this is a common approach within many centers, much like we see in pop psychology. According to ...

Planned Parenthood's recent announcement that it will build what are, in essence, 'big box' abortion clinics in many major cities should cause every center to reevaluate its own marketing program. The four P's of marketing (Product, Place, Price, and Promotion) have never been more important. Sta...