Planned Parenthood's recent announcement that it will build what are, in essence, 'big box' abortion clinics in many major cities should cause every center to reevaluate its own marketing program. The four P's of marketing (Product, Place, Price, and Promotion) have never been more important. Sta...

The answer to 'Can I get an appointment for an abortion?' is never no. The scariest phone call anyone working at a pregnancy center can receive is the one inquiring about an abortion. You know the person on the other end has only one intent and that is to find a way to get an abortion. Many pregn...

Dear Sweetheart, I picked out a little pink sweater for you today. It has lace around the throat and sleeves. If only I could see you in it right now, all dolled up. I stood there in the store and got lost in thought for a while. I could picture you running around, playing with the stuffed bunnie...

Pregnancy help medical clinics are surfacing as one of the most powerful tools in reaching abortion-vulnerable women. Life-affirming medical clinics are obtaining exceptional results in the following areas: • Increasing the overall number of clients • Attracting more abortion-m...