In tough economic times, nonprofit organizations scour their budgets looking for any possible place to trim a few dollars. Even though the old adage reminds us that, "It takes money to make money," executive directors and board members often debate the return on investment of the ministry's developm...

Ten years ago no one had ever heard of the concept of "social networking." The Internet changed advertising forever by providing us with wonderful networking tools like Facebook, Twitter, MySpace, and blogging. Just four years ago, students were the only ones to have a Facebook account. Today most A...