Entries for the 'Marketing' Category
By: Nancy Knowlton
Every day at the Cookeville Pregnancy Clinic we receive phone calls that begin with questions, such as:
"Could I make an appointment for an abortion?"
"Do you do abortions there?"
"How much does an abortion cost?"
"Where can I find a free abortion?"
"Are you an abortion clinic?"
As the directo...
By: Jerry Thacker
If you were born before 1992, you'll want to read this article. In fact, you need to read this article. Why? Because you may be using communication tools that make no sense to your current clients. They may look the same as people born before that year, but in reality they are much, much different. ...
By: Caroline Rhoads
Ten years ago no one had ever heard of the concept of "social networking." The Internet changed advertising forever by providing us with wonderful networking tools like Facebook, Twitter, MySpace, and blogging. Just four years ago, students were the only ones to have a Facebook account. Today most A...
Posted in: Directors
, Church Relations
, Caroline Rhoads
By: David Bos
This past week as I walked down the halls of Alternatives PCC, I began reflecting on the past two years and where God has taken us. We occupy a beautiful three-story building that is strategically located across from Planned Parenthood of South Central Michigan. We are located in Kalamazoo, a commun...
By: Ken Freeman
A Harris Poll found that a six in ten majority (59 percent) are not comfortable when websites like Google, Yahoo! and Microsoft (MSN) use information about a person's online activity to tailor advertisements or content based on a person's hobbies or interests [Harris Interactive, 2008]. Supporting d...
By: Jerry Thacker
The Winter 2002 issue of At the Center included the article "Nickel-and-Diming It for Life." Dinah Monahan, executive director of the Women's Choice Pregnancy Clinic, outlined the process of raising funds by distributing baby bottles to be filled with change and returned to the center. The process i...