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Entries for the 'Marketing' Category

Did You Find Us Through Google?

April 2011
By: Nancy Knowlton
Every day at the Cookeville Pregnancy Clinic we receive phone calls that begin with questions, such as: "Could I make an appointment for an abortion?" "Do you do abortions there?" "How much does an abortion cost?" "Where can I find a free abortion?" "Are you an abortion clinic?" As the directo...
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MARKETING 101: Communicating with Today's Digital Citizens

January 2011
By: Jerry Thacker
If you were born before 1992, you'll want to read this article. In fact, you need to read this article. Why? Because you may be using communication tools that make no sense to your current clients. They may look the same as people born before that year, but in reality they are much, much different. ...
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Staying Connected: Social Networking for Center Success!

January 2011
By: Caroline Rhoads
Ten years ago no one had ever heard of the concept of "social networking." The Internet changed advertising forever by providing us with wonderful networking tools like Facebook, Twitter, MySpace, and blogging. Just four years ago, students were the only ones to have a Facebook account. Today most A...
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Re-Generation Next: The New Normal

January 2011
By: David Bos
This past week as I walked down the halls of Alternatives PCC, I began reflecting on the past two years and where God has taken us. We occupy a beautiful three-story building that is strategically located across from Planned Parenthood of South Central Michigan. We are located in Kalamazoo, a commun...
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Marketing 101: Community Redefined - Social Networks

July 2010
By: Jerry Thacker
Not long ago, I taught some courses at a local state university as an adjunct professor. Now, mind you, it had been 27 years since I had been in the classroom, so I wondered just what I would find. My previous experience had been teaching at a Christian university; this school was the exact opposite...
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Marketing 101: Extending Your Network

April 2010
By: Jerry Thacker
Our world is a connected place. People form families, have children, create networks of relatives, and on and on the relationships go. It is quite likely that those whom you do serve will know others whom you could serve. In order to reach those new clients, you need to have an active referral progr...
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