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Entries for the 'Marketing' Category

Re-Generation Next: The New Normal

January 2011
By: David Bos
This past week as I walked down the halls of Alternatives PCC, I began reflecting on the past two years and where God has taken us. We occupy a beautiful three-story building that is strategically located across from Planned Parenthood of South Central Michigan. We are located in Kalamazoo, a commun...
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Marketing 101: Community Redefined - Social Networks

July 2010
By: Jerry Thacker
Not long ago, I taught some courses at a local state university as an adjunct professor. Now, mind you, it had been 27 years since I had been in the classroom, so I wondered just what I would find. My previous experience had been teaching at a Christian university; this school was the exact opposite...
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Marketing 101: Extending Your Network

April 2010
By: Jerry Thacker
Our world is a connected place. People form families, have children, create networks of relatives, and on and on the relationships go. It is quite likely that those whom you do serve will know others whom you could serve. In order to reach those new clients, you need to have an active referral progr...
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Are You Obtaining Words, Graphics, and Pictures Legally?

April 2010
By: Amanda Naugle and Jerry Thacker
Patty was working on the center's monthly newsletter. In desperate need of that perfect baby picture for the front cover, she ventured onto the Internet. The pregnancy resource center where she volunteered had limited financial resources. While she did not have problems obtaining copy because there ...
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MARKETING 101: Spiral Wishing Wells

January 2010
By: Jerry Thacker
Every pregnancy care center needs to raise money. Sometimes an annual appeal at a banquet or a golf tournament or the monthly gifts that people contribute and the gifts of concerned churches and businessmen are enough to put a foundation under the ministry. However, most of the centers I've encounte...
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TECH ADVICE: Polls Show Users Want Privacy

January 2010
By: Ken Freeman
A Harris Poll found that a six in ten majority (59 percent) are not comfortable when websites like Google, Yahoo! and Microsoft (MSN) use information about a person's online activity to tailor advertisements or content based on a person's hobbies or interests [Harris Interactive, 2008]. Supporting d...
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Changing who we are: A marketing plan or a marriage proposal?

January 2010
By: David Whitaker
One of the functions of an Executive Director/CEO of a pregnancy center is venturing into the community to tell people about our ministry. Every not-for-profit organization faces the challenge of getting information about its specific services to its targeted customers. Agencies spend billions of do...
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Marketing 101: Baby Bottle Update

October 2009
By: Jerry Thacker
The Winter 2002 issue of At the Center included the article "Nickel-and-Diming It for Life." Dinah Monahan, executive director of the Women's Choice Pregnancy Clinic, outlined the process of raising funds by distributing baby bottles to be filled with change and returned to the center. The process i...
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