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Entries for the 'Marketing' Category

Are You Obtaining Words, Graphics, and Pictures Legally?

April 2010
By: Amanda Naugle and Jerry Thacker
Patty was working on the center's monthly newsletter. In desperate need of that perfect baby picture for the front cover, she ventured onto the Internet. The pregnancy resource center where she volunteered had limited financial resources. While she did not have problems obtaining copy because there ...
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MARKETING 101: Spiral Wishing Wells

January 2010
By: Jerry Thacker
Every pregnancy care center needs to raise money. Sometimes an annual appeal at a banquet or a golf tournament or the monthly gifts that people contribute and the gifts of concerned churches and businessmen are enough to put a foundation under the ministry. However, most of the centers I've encounte...
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TECH ADVICE: Polls Show Users Want Privacy

January 2010
By: Ken Freeman
A Harris Poll found that a six in ten majority (59 percent) are not comfortable when websites like Google, Yahoo! and Microsoft (MSN) use information about a person's online activity to tailor advertisements or content based on a person's hobbies or interests [Harris Interactive, 2008]. Supporting d...
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Changing Who We Are A Marketing Plan or a Marriage Proposal?

January 2010
By: David Whitaker
One of the functions of an Executive Director/CEO of a pregnancy center is venturing into the community to tell people about our ministry. Every not-for-profit organization faces the challenge of getting information about its specific services to its targeted customers. Agencies spend billions of do...
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Marketing 101: Baby Bottle Update

October 2009
By: Jerry Thacker
The Winter 2002 issue of At the Center included the article "Nickel-and-Diming It for Life." Dinah Monahan, executive director of the Women's Choice Pregnancy Clinic, outlined the process of raising funds by distributing baby bottles to be filled with change and returned to the center. The process i...
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TECH ADVICE: Teens and Social Media Use

October 2009
By: Ken Freeman
According to the PBS article "Media Shift" there is a fundamental shift occurring that will influence who visits your center and how they find your center History Social networking online has been around since the late '90s and the rise of Friendster.com. Blogs have been around since the late '90s...
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