Entries for the 'Marketing' Category
By: Jerry Thacker
Every pregnancy care center needs to raise money. Sometimes an annual appeal at a banquet or a golf tournament or the monthly gifts that people contribute and the gifts of concerned churches and businessmen are enough to put a foundation under the ministry. However, most of the centers I've encounte...
Read more
By: Ken Freeman
A Harris Poll found that a six in ten majority (59 percent) are not comfortable when websites like Google, Yahoo! and Microsoft (MSN) use information about a person's online activity to tailor advertisements or content based on a person's hobbies or interests [Harris Interactive, 2008]. Supporting d...
Read more
By: David Whitaker
One of the functions of an Executive Director/CEO of a pregnancy center is venturing into the community to tell people about our ministry. Every not-for-profit organization faces the challenge of getting information about its specific services to its targeted customers. Agencies spend billions of do...
Read more
By: Jerry Thacker
The Winter 2002 issue of At the Center included the article "Nickel-and-Diming It for Life." Dinah Monahan, executive director of the Women's Choice Pregnancy Clinic, outlined the process of raising funds by distributing baby bottles to be filled with change and returned to the center. The process i...
Read more
By: Ken Freeman
According to the PBS article "Media Shift" there is a fundamental shift occurring that will influence who visits your center and how they find your center
History
Social networking online has been around since the late '90s and the rise of Friendster.com. Blogs have been around since the late '90s...
Read more