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Entries for the 'Marketing' Category

Guerilla Fund-Raising

January 2009
By: Ron Haas
What guerilla forces lack in resources, they make up for in tactics. The same concept can be applied to your fund-raising efforts. Your local secular university is probably a fund-raising juggernaut led by a vice president for advancement and a full team of professionals, including an annual fund di...
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MARKETING 101: The Importance of Facilitating Referrals

October 2008
By: Jerry Thacker
Planned Parenthood's recent announcement that it will build what are, in essence, 'big box' abortion clinics in many major cities should cause every center to reevaluate its own marketing program. The four P's of marketing (Product, Place, Price, and Promotion) have never been more important. Sta...
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All Ages, Please Apply

October 2008
By: Laurie Robinson Turnow
My deskwork was interrupted recently when a woman in her thirties asked to see the director. I recognized her as the coordinator of a 'battle of the bands' event where Women's Resource Center had run a concession stand a few months ago. I recalled that 50 teens were in a darkened room, enthralled by...
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