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Entries for the 'Media' Category

Marketing 101: The Cell Phone

January 2012
By: Jerry Thacker
While here in the United States the number of computers still outstrips the number of cell phones, in the rest of the world it is not that way. Of the 7 billion people in the world, a whopping 4.1 billion are now wirelessly connected. In many foreign countries, this means that the only Internet conn...
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Marketing 101: Speaking the Same Language

October 2011
By: Jerry Thacker
Did you ever talk to someone and wonder if you were getting through? I've had that thought—especially when I've conducted a series of training events in a foreign country. Communication depends a great deal on having a common base for reference since words are merely symbols for concepts. In m...
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MARKETING 101: Stop, Think, and Share

July 2011
By: Jerry Thacker
A recent discussion in our PhD class centered upon the lack of attention our children seem to be paying to things around them. This phenomenon, which I call "social autism" in which students are wired into iPods and mp3 players, creates people who are listening to one world while walking around in a...
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Faith vs. Fear: Facing Fearful Mindsets

April 2011
By: Sydna Massé
For the righteous will never be moved; he will be remembered forever. He is not afraid of bad news; his heart is firm, trusting in the LORD. His heart is steady; he will not be afraid, until he looks in triumph on his adversaries. Psalm 112:6-8 "You've placed our center in great harm! HOW COULD Y...
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Did You Find Us Through Google?

April 2011
By: Nancy Knowlton
Every day at the Cookeville Pregnancy Clinic we receive phone calls that begin with questions, such as: "Could I make an appointment for an abortion?" "Do you do abortions there?" "How much does an abortion cost?" "Where can I find a free abortion?" "Are you an abortion clinic?" As the directo...
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MARKETING 101: Communicating with Today's Digital Citizens

January 2011
By: Jerry Thacker
If you were born before 1992, you'll want to read this article. In fact, you need to read this article. Why? Because you may be using communication tools that make no sense to your current clients. They may look the same as people born before that year, but in reality they are much, much different. ...
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Staying Connected: Social Networking for Center Success!

January 2011
By: Caroline Rhoads
Ten years ago no one had ever heard of the concept of "social networking." The Internet changed advertising forever by providing us with wonderful networking tools like Facebook, Twitter, MySpace, and blogging. Just four years ago, students were the only ones to have a Facebook account. Today most A...
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Re-Generation Next: The New Normal

January 2011
By: David Bos
This past week as I walked down the halls of Alternatives PCC, I began reflecting on the past two years and where God has taken us. We occupy a beautiful three-story building that is strategically located across from Planned Parenthood of South Central Michigan. We are located in Kalamazoo, a commun...
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