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Entries for the 'Jerry Thacker' Category

Front and Center

January 2003
By: Jerry Thacker
Hardly a week goes by that we don't get an e-mail message, note, or letter from someone telling us how much At the Center means to the ministry of their CPC/PCC. And that's not the only way we hear about the good things ATC is responsible for.Recently I participated in a CPC encouragement day in Dow...
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Marketing 101: Effective Use of E-Mail

October 2002
By: Jerry Thacker
While many ministries have been slow to adopt modern communications technology, Internet broadcast e-mail can be a low cost and effective way to keep in touch with donors and friends. More than 1 billion e-mail messages are sent each day. E-mail is replacing the fax machine in most business communic...
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Front and Center: Look at That!

October 2002
By: Jerry Thacker
One of the most effective techniques for raising funds to purchase an ultrasound machine is the live ultrasound demonstration. Usually done by placing the mother and baby behind a modesty screen and projecting just the ultrasound pictures through a video projector, this technique allows banquet atte...
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Marketing 101: Extending Your Network

April 2002
By: Jerry Thacker
Our world is a connected place. People form families, have children, create networks of relatives, and on and on the relationships go. It is quite likely that those whom you do serve will know others whom you could serve. In order to reach those new clients, you need to have an active referral progr...
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Front and Center

April 2002
By: Jerry Thacker
On the radio today two facts were mentioned: there are more babies being born than in recent history in the U. S., and the teen pregnancy rate is declining. I'd like to think CPC/PCC people had a little something to do with this. Probably more to the point is that our young people are getting the me...
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Marketing 101: Emitting an "Audio Radiance"

January 2002
By: Jerry Thacker
An old broadcaster got tongue-tied one day on the air. Instead of referring to the listeners as the "radio audience," he called them the "audio radiance." While it was just a slip of the tongue for that radio announcer, it's a pretty good way to describe the character of some of the best marketing t...
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Front and Center: It's All About Life and Death

January 2002
By: Jerry Thacker
Recent world events and tragic attacks on our country have helped return America to its center. Churches have been crowded as the faithful seek a closer relationship with God.The quick snuffing out of thousands of lives has helped us all understand the pain that comes with the death of loved ones an...
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Sign, Sign, Everywhere a Sign

October 2001
By: Jerry Thacker
As you travel down most highways, billboards line the side of the road. There are many who wish that billboards had never come into being because of their tendency to obscure bucolic pastures and rolling hills. Nevertheless, a billboard used properly can be an effective advertising tool for a pregna...
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