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Entries for the 'Jerry Thacker' Category

Marketing 101

July 2000
By: Jerry Thacker
In our last column we presumed that your center would know what to do with a woman in crisis who walked in the door. But getting those in crisis to come through the door takes much more than just rendering quality services. When it comes to the location of your center, there are three criteria for ...
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Marketing 101

April 2000
By: Jerry Thacker
Perhaps you should take some time to review what happens from the time a client approaches your center and walks through your door. Do it with the intent of improving your service. There is a humorous British comedy on PBS entitled, "Are You Being Served?" The players in this typical British depart...
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Front & Center

April 2000
By: Jerry Thacker
Thank You! Thank You! Thank You! Welcome to the second issue of At the Center. And thanks for taking a minute to read this brief introduction to our magazine. A lot has happened since we launched the publication in January -- and we praise God! Your response to the first issue was nothing short of...
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Marketing 101

January 2000
By: Jerry Thacker
For many people, "marketing" means "advertising and promotion." However, marketing is more than that. It involves building a relationship with another person -- someone for whom a service or product is procured. Today, consumers expect to be able to choose from among several options when seeking a ...
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