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Entries for the 'Jerry Thacker' Category

FRONT AND CENTER

January 2012
By: Jerry Thacker
Tired? Depressed? Worried? Burdened? Recently I had the privilege of conducting a brief affinity exercise with Christian ministry workers in a mid-western city. While I was not surprised that they voiced the fact that their ministries had fewer paid staff as the recession grinds on, the most surpris...
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Marketing 101: Speaking the Same Language

October 2011
By: Jerry Thacker
Did you ever talk to someone and wonder if you were getting through? I've had that thought—especially when I've conducted a series of training events in a foreign country. Communication depends a great deal on having a common base for reference since words are merely symbols for concepts. In m...
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FRONT AND CENTER

October 2011
By: Jerry Thacker
"No Kids, No Future" I just don't get it. The folks in Washington tax and tax, spend and spend, try to balance the budget, mortgage the future of our children and grandchildren, and scream about not having enough tax dollars to do all they want to do. Yet, the stupidity they exhibit is mind-bogglin...
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MARKETING 101: Stop, Think, and Share

July 2011
By: Jerry Thacker
A recent discussion in our PhD class centered upon the lack of attention our children seem to be paying to things around them. This phenomenon, which I call "social autism" in which students are wired into iPods and mp3 players, creates people who are listening to one world while walking around in a...
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FRONT AND CENTER

July 2011
By: Jerry Thacker
On Memorial Day weekend, my wife and I watched a number of war movies. While most chronicled some aspect of the WWII battles, one or two were based on the Vietnam War and afterward. Most striking to me were the attitudes that were portrayed by the soldiers of the "greatest generation" (WWII) compare...
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MARKETING 101: Texting Taxes the Brain

April 2011
By: Jerry Thacker
My younger daughter is finishing up her masters' degree in counseling at a local university. She also works in the student assistance center helping those who need remedial help. The other day, a student came in for help with her paper, the topic of which was "The Distracting Nature of Texting." Whi...
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FRONT AND CENTER

April 2011
By: Jerry Thacker
As the recession grinds on, people are learning to do more with less, re-centering their lives upon the important concepts of God and family, and figuring out what they can and can't do without. As I write this article, my basement is half-full of bags of clothing and other household items that are...
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MARKETING 101: Communicating with Today's Digital Citizens

January 2011
By: Jerry Thacker
If you were born before 1992, you'll want to read this article. In fact, you need to read this article. Why? Because you may be using communication tools that make no sense to your current clients. They may look the same as people born before that year, but in reality they are much, much different. ...
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