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Entries for the 'Jerry Thacker' Category

MARKETING 101: Spiral Wishing Wells

January 2010
By: Jerry Thacker
Every pregnancy care center needs to raise money. Sometimes an annual appeal at a banquet or a golf tournament or the monthly gifts that people contribute and the gifts of concerned churches and businessmen are enough to put a foundation under the ministry. However, most of the centers I've encounte...
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FRONT AND CENTER

January 2010
By: Jerry Thacker
Every birth is special and should be celebrated. My wife and I now have six grandchildren and two married daughters. That means we have a total of 12 birthday celebrations each year! The routine is nearly always the same. The person having the birthday gets to select what they want us to have for su...
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Marketing 101: Baby Bottle Update

October 2009
By: Jerry Thacker
The Winter 2002 issue of At the Center included the article "Nickel-and-Diming It for Life." Dinah Monahan, executive director of the Women's Choice Pregnancy Clinic, outlined the process of raising funds by distributing baby bottles to be filled with change and returned to the center. The process i...
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FRONT AND CENTER:The World Is Upside Down

October 2009
By: Jerry Thacker
The fanaticism that people display about their favorite sports teams has always been a mystery to me. Yes, I believe it is good to get excited when a team we have an emotional attachment to is playing well or winning. My wife and I have followed our granddaughters' softball teams each Spring for sev...
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Marketing 101: It's a Sign

July 2009
By: Jerry Thacker
As you travel down most highways, billboards line the side of the road. With the recession rocking along, you've probably noticed that some of the billboards in your area are blank. There's never been a better time to 'bargain' for advertising rates! A billboard used properly can be an effective adv...
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FRONT AND CENTER

July 2009
By: Jerry Thacker
As the recession continues unabated, there has never been a time when the services of a pregnancy care center are more needed. Statistics tell us that during recessions, the number of baby births goes down as people put off having children. Add to this the most pro-abortion President and administrat...
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MARKETING 101: Freebay

April 2009
By: Jerry Thacker
You've heard of EBay; why not hold a FREEbay? You want to let people know about your services. You've printed and handed out referral cards. You've let appropriate social services agencies know. You've even advertised with billboards and on Christian radio. Here's an idea you might want to implem...
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FRONT AND CENTER

April 2009
By: Jerry Thacker
Some things change; some things stay the same. With this issue of At the Center, you'll find several noteworthy changes. First, we've added two NEW features you'll want to read. "At the College Town Center" discusses the special opportunities and challenges that running a center near a college en...
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