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Entries for the 'Jerry Thacker' Category

Marketing 101: Be Prepared

January 2009
By: Jerry Thacker
What will the new year bring? Only God knows for certain, but there are several things we can count on for which we must. There will be hurting people who need help. Just because the economy does a downturn doesn't mean that people won't make less-than-wise decisions. Pregnancy Resource Centers n...
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FRONT AND CENTER

January 2009
By: Jerry Thacker
A popular song says, "Love, love, love, all you need is love." However, the modern definition of love is so broad that it has become meaningless. Many times, it is merely a syrupy sentimentalism produced by an endorphin-based stupor or simply a word that is said when real true love is not what is me...
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MARKETING 101: The Importance of Facilitating Referrals

October 2008
By: Jerry Thacker
Planned Parenthood's recent announcement that it will build what are, in essence, 'big box' abortion clinics in many major cities should cause every center to reevaluate its own marketing program. The four P's of marketing (Product, Place, Price, and Promotion) have never been more important. Sta...
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Front and Center

October 2008
By: Jerry Thacker
The events of the past months with gasoline and food prices shooting up, hurricanes, and the financial meltdown of huge bastions of capitalism have caused many to be fearful for the future of our country and our way of life. Christians involved in helping others should look at the working out of God...
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MARKETING 101: Viral Education

July 2008
By: Jerry Thacker
Not too long ago I wrote a paper for one of my PhD classes. In the paper, I mentioned something that I learned from the writings of the great management philosopher, Dr. Peter F. Drucker who died a few years ago. Peter talked about the fact that people today may have to be in the workforce for 50 ye...
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FRONT AND CENTER

July 2008
By: Jerry Thacker
In recent months, hundreds of thousands of people have been killed in natural disasters in China and other parts of the Far East. One cannot view the footage being fed back to us by the national media without being struck by the tremendous loss of economic infrastructure, property, and most importan...
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MARKETING 101: What Motivates Your Volunteers?

April 2008
By: Jerry Thacker
Recently in my reading for the PhD program in which I am enrolled, I encountered a book entitled, The Essential Drucker, by the late management consultant and guru, Dr. Peter F. Drucker. He discussed the management of non-profit organizations and expressed his opinion that many non-profit organizati...
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Adoption Option

April 2008
By: Jerry Thacker
The nightmare began late one afternoon when my 8-year-old son, Ricky, called me at work. In a voice filled with panic, he said, "Mom ... Lisa's not here!" His 15-year-old sister, Lisa, watched him after school every day until I arrived home from work. Lisa always acted responsibly. I trusted her com...
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