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Entries for the 'Jerry Thacker' Category

FRONT AND CENTER

April 2008
By: Jerry Thacker
The typical knowledge worker of today will, in all probability, survive several companies for which he or she will work. That worker now is predicted to be in the workplace for 50-plus years. Fifty years. That's a long time to work.However, as medical science has increased its ability to replace wor...
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MARKETING 101: Postcards

January 2008
By: Jerry Thacker
After 9/11, the world came to understand that even a simple white envelope could be a source of deadly poison. We all remember the anthrax scare. It was after that time that the use of medium-sized to jumbo postcards took off.The benefits of using postcards are clear. For one thing, you don't have t...
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FRONT AND CENTER

January 2008
By: Jerry Thacker
Some days it seems like the bad news just keeps coming. The television presents stories according to the philosophy, "If it bleeds, it leads." Politicians want to blame everyone except themselves for all of society's ills, and even the weather makes it tough to keep a positive attitude. The dark of ...
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Marketing 101: Magnetic Ovals

October 2007
By: Jerry Thacker
When I'm driving down the road, I try to notice bumper stickers andon cars. Some contain messages that are cute. Some say things that are best left unsaid. But some are interesting to read because I find myself looking at the individual in the car when I pass them and trying to imagine the message b...
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Front and Center

October 2007
By: Jerry Thacker
When I was growing up, a kind euphemism for getting pregnant outside of marriage was to say that the young woman "got in trouble." While there is no doubt that a crisis pregnancy may be a source of trouble, it can also be a time of great blessing if the mother-to-be comes face-to-face with the reali...
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Marketing 101: Are Your Communications "Sticky"? Are They "Viral"?

April 2007
By: Jerry Thacker
One of the new terms used in conjunction with Web sites and other media used to communicate with the target audience today is the term, "sticky." It means, "Are you memorable?" Do you engage people and hold their attention long enough to deliver a message that will take your prospects to the next st...
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Front and Center

April 2007
By: Jerry Thacker
During college I had the privilege of working my way through school. Yes, I still made A's in my major and a bunch of B's in other subjects and the occasional C, but I probably learned as much about work and faith simply by laboring to pay for things in a contemporaneous manner.Since I have a face f...
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Marketing 101: Using Text Messaging (or...It's OK to be All Thumbs!)

January 2007
By: Jerry Thacker
On several recent occasions, I've seen young people riding bicycles and talking on cell phones. While we might doubt the safety of this practice, it does illustrate the connected nature of our society and how people are using cell phone technology at an earlier and earlier age.The number of people c...
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