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Entries for the 'Jerry Thacker' Category

Front and Center

January 2007
By: Jerry Thacker
Harmony Ierley, photo available at www.hh76.com/photocdPolitical cycles come and go. Republicans are in power, and then Democrats get elected when people want a change. Sometimes change is hard to take. But in reality, change is the only constant in this sin-soaked society.Recent changes in the conf...
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Marketing 101: Are You Building Your "Brand?"

October 2006
By: Jerry Thacker
When most people think of a brand, they immediately think of products like cola drinks, diapers, or coffee. But a brand is so much more than that. Research tells us that branding a product or service helps simplify consumer decision making and conjures up associations that are emotional, evaluative,...
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Front and Center: All you need is love...

October 2006
By: Jerry Thacker
More than just a lyric from a 1960s pop song, it pretty well sums up what it takes to get involved and stay involved with CPC/PCC ministry. A love for an unborn baby is what usually tugs at our heartstrings and motivates us to action. But beyond that, as Christ works a work of grace in our hearts, c...
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Front and Center

April 2006
By: Jerry Thacker
Not too long ago I heard someone say, "Management is cause; all else is effect." While that is probably true of most business enterprises today, I think with a slight modification the saying is apropos for pregnancy center work. Most will probably agree when I say, "Leadership is cause; all else is ...
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Marketing 101: The Power and Attraction of Ultrasound

January 2006
By: Jerry Thacker
Recently, I was invited to go along with my daughter, son-in-law, and their oldest children (girls ages 7 and 5) to see a 3-D ultrasound of the next baby. This will be our fifth grandchild, and I was excited to catch a glimpse of her several months before the anticipated due date.The improvements in...
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Front & Center

January 2006
By: Jerry Thacker
One of the great things about ATC is the response we get from CPC/PCC directors and board members when we meet them in person or hear from them via email. It is clear that the magazine is meeting a real need for a print tool to help train volunteers, inform board members, and encourage center direct...
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Marketing 101: Improving Your Serve Via Good Information

October 2005
By: Jerry Thacker
Delivering consistent, personalized service should be the goal of every provider of goods and services. Whether you run a profit-making concern or provide services based upon the support you raise from interested supporters, your "face" to the client/consumer needs to be one of caring, competent ser...
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Front and Center: What Good Is Suffering?

October 2005
By: Jerry Thacker
Suffering is all around. Every day the news brings stories of kidnappings, sexual abuse, and murder. It seems as though the world is falling apart as calamities, both natural and man-made, afflict the people of the earth.From an historical viewpoint, we know that since the fall of man in the Garden ...
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