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Entries for the 'Jerry Thacker' Category

Marketing 101: First Impressions

April 2005
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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Front and Center

April 2005
By: Jerry Thacker
We've all heard the stories of the plumber whose pipes leak, the electrician who never has time to fix his own faulty wiring, and the mechanic whose car continually breaks down. Perhaps it is true that some folks don't give proper attention to personal matters in which they have expertise, or perhap...
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Marketing 101: What's In a Remembered Name?

January 2005
By: Jerry Thacker
I needed you. I looked for you. I couldn't find you. I couldn't wait for you. I couldn't find your ad. I couldn't remember your phone number. I went another direction. I don't need you anymore.While this adage of business emphasizes the need to be well known and always in the prospective client's mi...
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Counseling HIV-Serodiscordant Couples

January 2005
By: Jerry Thacker
My wife was infected with HIV through a blood transfusion she received in 1984 after she gave birth to our daughter via C-section. She passed the virus on to me and through breastfeeding communicated it to our daughter. We didn't find out about our infection until two years later.In the early 1990s,...
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Front and Center

January 2005
By: Jerry Thacker
It seems that the liberal, pro-death media have been more shrill this year than in times past. I personally believe it is because they know they are losing the battle for the hearts and minds of the American people.Still, I find it interesting that many churches do not give support to those who are ...
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Marketing 101: Just Desserts

October 2004
By: Jerry Thacker
There is a word that strikes fear into the hearts of center directors ...No, it's not lawsuit. It's not government. It's banquet.Nothing else gives a pregnancy center's staff such a great opportunity to tell supporters what they are doing and yet causes them so much work. Booking the hall, negotiati...
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Front and Center: "I choose to love you."

October 2004
By: Jerry Thacker
There is no question that Hollywood has cheapened the entire idea of love. In movies, TV shows, and romance novels, the concept of love is often equated with shallow emotions, or worse, the mere biological functions of sex. But at a basic level, real love is about choices. We decide whom we will lov...
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Marketing 101: Website and Email Basics

April 2004
By: Jerry Thacker
Our increasingly complex society requires those in CPC/PCC ministry to combine "high tech" and "high touch" skills in order to meet the needs of clients, volunteers, and donors. This includes having an understanding of the uses of technology in communications and information dissemination. Two of th...
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