One of the functions of an Executive Director/CEO of a pregnancy center is venturing into the community to tell people about our ministry. Every not-for-profit organization faces the challenge of getting information about its specific services to its targeted customers. Agencies spend billions of do...

According to the PBS article "Media Shift" there is a fundamental shift occurring that will influence who visits your center and how they find your center History Social networking online has been around since the late '90s and the rise of Friendster.com. Blogs have been around since the late '90s...

As you travel down most highways, billboards line the side of the road. With the recession rocking along, you've probably noticed that some of the billboards in your area are blank. There's never been a better time to 'bargain' for advertising rates! A billboard used properly can be an effective adv...

Should you ask a major donor for a specific gift amount? John D. Rockefeller once instructed some fundraising volunteers on the finer points of asking for a gift, "I do not like to have anyone tell me what it is my duty to give. But I do like a person to say to me, 'We are trying to raise $4,000,000...

Social media has taken over the Internet world like a storm. A true tsunami has crashed upon all websites that exist. The critical paradigm shift from a static to an interactive site came about as we moved from the 1990s to the 2000s. But over the past decade, new ideas have taken over the web&mdash...

SOCIAL MEDIA - the use of blogs, websites such as Facebook, YouTube, MySpace, Feedburner, Blogger, and over 2000 other sources of help and distribution solutions to expand your Internet footprint. Social media has changed the face of public relations (PR). Because what the public se...