Do you want to raise more funds, recruit more volunteers, and mobilize prayer?  Investing time in improving your supporter website can help. First, be sure to have a separate supporter website in addition to your client website.  Why? They serve two different audiences. Your client websit...

A young woman’s constant companion these days is her cell phone. She knows how to work it well. Restaurant? “Let me pull up their menu, and their reviews.” Shopping? “They’re closed right now. It’s on their website.” But will they ever go to your center&rsqu...

Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...

SOME TEENAGERS TEXT BETWEEN 3,000 AND 15,000 TIMES PER MONTH.Recently I had the privilege of conducting marketing research in a number of cities with people from more than five states in attendance. One of the discussions we had was about the use of text messaging by Gen X and Gen Y people. Some of ...

Another round of media attacks against Pregnancy Resource Centers (PRCs) is making its appearance via Al Jazeera media. It can be found at http://thecrisisproject.org/. In this "investigation," reporters went undercover to several PRCs and secretly videotaped counseling sessions. We encourage you to...