Entries for the 'Marketing' Category
By: Andrew Mollison
Your pregnancy care center is speaking all the time, and not just through the voices of the people. The physical objects that surround the users are sending messages of their own. The environment in which you work can either support your mission or it can hinder it. But either way, it’s commun...
By: Mike Brady
Do you want to raise more funds, recruit more volunteers, and mobilize prayer? Investing time in improving your supporter website can help.
First, be sure to have a separate supporter website in addition to your client website. Why? They serve two different audiences. Your client websit...
By: Mike Brady
A young woman’s constant companion these days is her cell phone. She knows how to work it well. Restaurant? “Let me pull up their menu, and their reviews.” Shopping? “They’re closed right now. It’s on their website.” But will they ever go to your center&rsqu...
By: Michele D. Shoun
Pregnancy care centers are in the business of encouragement. Their stock in trade is reaching out to women who are being encouraged (or forced) to abort their babies. Indeed, if ever there was a misuse of the word “encourage” it’s in connection with taking an easy way out!
Posted in: Volunteers
, Michele D. Shoun
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...