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Entries for the 'Jerry Thacker' Category

Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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Marketing 101: Text "book" Education

October 2012
By: Jerry Thacker
SOME TEENAGERS TEXT BETWEEN 3,000 AND 15,000 TIMES PER MONTH.Recently I had the privilege of conducting marketing research in a number of cities with people from more than five states in attendance. One of the discussions we had was about the use of text messaging by Gen X and Gen Y people. Some of ...
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FRONT AND CENTER

October 2012
By: Jerry Thacker
Real Hope & ChangeIf you're like me, you haven't been thrilled by the changes that you seen in our society during the past four years. Income is down, jobs are fewer, taxes are higher, the price of gasoline has doubled, and the demands on you have gotten greater. Many times, it seems that those who ...
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Marketing 101: Different Strokes for Different Folks

July 2012
By: Jerry Thacker
Keeping in touch with those who come through your door is something that doesn't have to be difficult. One way to maintain a better connection with clients, volunteers, board members, and friends is by planning the type and frequency of your messages. Utilize a communications preference capture m...
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FRONT AND CENTER

July 2012
By: Jerry Thacker
In just a few months, citizens will be asked to once again go to the polls and vote for the persons who are to lead our country for the next four years. The dramatic philosophical changes ushered in by those chosen during the last election cycle can only be construed as antithetical to life, liberty...
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Marketing 101: The Mobile Wave

April 2012
By: Jerry Thacker
Get ready for! According to industry experts, the next big wave in personal digital communications will involve doing almost everything on a Smartphone; that is, one that is more like a computer in a tiny package. THE NEXT BIG WAVE IN PERSONAL DIGITAL COMMUNICATIONS WILL INVOLVE DOING A...
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