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Marketing 101

January 2000
By: Jerry Thacker
For many people, "marketing" means "advertising and promotion." However, marketing is more than that. It involves building a relationship with another person -- someone for whom a service or product is procured. Today, consumers expect to be able to choose from among several options when seeking a ...
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Writing Grant Proposals

January 2000
By: A. A. Baker
The probability of your proposal's getting any attention at all is minimal -- unless you have an edge. Here we are at a typical board meeting of the average non-profit organization. As usual, the need for more funding is near the top of the agenda. Then someone makes a statement that is predictable...
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