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Letter from the president

June 2015
By: Tom Lothamer
Dear friends, You noticed that At the Center went missing for a few years. I trust you’re happy it’s online with new articles. You can also see there’s been a change in ATC’s look, thanks to the guys at K-Data Systems. We trust you’ll be able to easily navigate to fin...
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The cardiac test for biblical leadership

June 2015
By: Tom Lothamer
Volumes have been written regarding the character traits that a leader must possess in order to successfully lead a team. Here's a sampling of quotes from some well-known names:  "The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to...
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Partnering with a center in another country

June 2015
By: Michele D. Shoun
Pregnancy care centers in the United States know the value of collaboration. They find strength and encouragement in joining regional, state, or national coalitions. Such partnerships solve problems together and share best practices. They serve to unify the movement as a whole and provide a source o...
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What do fathers need to know about abortion?

June 2015
By: Matt Haviland
I was not a Christian when my daughter’s mother became pregnant. Although she and I were not together and I had no idea of what the future held, I was simultaneously ecstatic about becoming a dad and terrified of the unknown. I remember a conversation she and I had early in the pregnancy. Alth...
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Marketing 101: First Impressions

January 2013
By: Jerry Thacker
Retailers have studied consumer behavior for many years. They have experimented with the way stores are laid out and lighted. They have tinkered with the size of product "facings," that is, the width of packaging facing the consumer, and they have even had trackers follow consumers around to see wha...
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I Can't Ask My Friends for Money!

January 2013
By: Ron Haas
"The holy passion of Friendship is of so sweet and steady and loyal and enduring a nature that it will last through a whole lifetime, if not asked to lend money." Mark Twain in Pudd'nhead Wilson's Calendar Mark Twain captured the inner fear of almost every non-profit board member. "I know...
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