We are in danger of letting our hearts become self-righteous in the face of the obvious sin of others. We can be prone to condemnation, impatience, hypocrisy, superiority, and perhaps even animosity. As I write, the news is filled with the controversy around the Miss America Pageant. New rules prop...

Television ads may offer the one best hope to reach our primary market at a crucial point in time. For years I searched for something that would reduce and, finally, end abortion. As a woman who understands the pain of abortion, both as a consumer and a provider, I wanted to establish contact with ...

For many people, "marketing" means "advertising and promotion." However, marketing is more than that. It involves building a relationship with another person -- someone for whom a service or product is procured. Today, consumers expect to be able to choose from among several options when seeking a ...

The probability of your proposal's getting any attention at all is minimal -- unless you have an edge. Here we are at a typical board meeting of the average non-profit organization. As usual, the need for more funding is near the top of the agenda. Then someone makes a statement that is predictable...