Browse Articles

The Heart of the Matter is a Matter of the Heart

January 2000
By: David O'Leary
We are in danger of letting our hearts become self-righteous in the face of the obvious sin of others. We can be prone to condemnation, impatience, hypocrisy, superiority, and perhaps even animosity.As I write, the news is filled with the controversy around the Miss America Pageant. New rules propos...
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TV Ads Reach Women at the Right Time

January 2000
By: Carol Everett
Television ads may offer the one best hope to reach our primary market at a crucial point in time.For years I searched for something that would reduce and, finally, end abortion. As a woman who understands the pain of abortion, both as a consumer and a provider, I wanted to establish contact with th...
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Marketing 101

January 2000
By: Jerry Thacker
For many people, "marketing" means "advertising and promotion." However, marketing is more than that. It involves building a relationship with another person -- someone for whom a service or product is procured.Today, consumers expect to be able to choose from among several options when seeking a se...
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Writing Grant Proposals

January 2000
By: A. A. Baker
The probability of your proposal's getting any attention at all is minimal -- unless you have an edge.Here we are at a typical board meeting of the average non-profit organization. As usual, the need for more funding is near the top of the agenda. Then someone makes a statement that is predictable a...
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